Want your Framer site to actually show up on Google, and look great when it does? Framer creates beautiful, interactive websites, but without proper SEO setup, even the most stunning site can remain invisible to your target audience. While Framer handles many technical aspects automatically (like HTTPS and mobile responsiveness), there are crucial SEO steps you need to take to ensure Google can find, understand, and rank your content.

Whether you're new to SEO or just need a modern checklist for Framer, this comprehensive guide covers everything from basic optimization to advanced schema markup. Use our quick reference checklist below to get started, then dive into the detailed walkthroughs for each section.

Quick Reference Checklist

15 steps

Technical Setup
Content Optimization
Marketing & Analytics

Technical Setup

1. Keyword Research (30 minutes)

What is it?

Understanding what terms your target audience searches for before optimizing your content.

How to do it:

  • Use free tools like Ubersuggest

  • Focus on 1-2 primary keywords per page

  • Look for long-tail keywords (3-4 words) with lower competition

2. Meta Title & Description (5 minutes per page)

Your meta title is the big blue link you see in Google Search; your meta description is the short summary underneath.

How to do it in Framer: Set these for every page in your Framer page settings.

  • Title: 50-60 characters, include your main keyword near the beginning

  • Description: Up to 160 characters, make it unique and compelling with a clear call-to-action

Example:

  • Title: "Web Design Services Denver | Custom Framer Websites"

  • Description: "Get a stunning, SEO-optimized website built with Framer. Fast loading, mobile-first design. Free consultation available."

Common mistakes to avoid:

  • Duplicate titles across pages

  • Keyword stuffing

  • Generic descriptions like "Welcome to our website"

3. URL Slugs & Site Architecture (10 minutes)

What is it? The part of your page's web address after the .com/ (e.g., /services/web-design) and how your pages are organized.

How to do it in Framer:

  • Set slugs to be clean, short, and keyword-relevant

  • Avoid "/page-1" or random numbers

  • Create logical hierarchy: /services/web-design instead of /web-design-services-page

Site Architecture Best Practices:

  • Keep important pages within 3 clicks of homepage

  • Use breadcrumb navigation when possible

  • Create topic clusters (main service page linking to specific service pages)

4. Header Structure (5 minutes per page)

What is it? Your page's main headings: H1, H2, H3, etc., which create a content hierarchy.

  • Use only one H1 per page (your main headline)

  • Break up sections with H2 tags

  • Use H3 for subsections under H2s

  • Include keywords naturally in headers

Example structure:

5. Core Web Vitals Optimization (20 minutes)

What is it? Google's metrics for page loading speed, interactivity, and visual stability.

How to optimize in Framer:

  • Compress images before uploading (use tools like TinyPNG)

  • Limit custom code and external scripts

  • Use Framer's built-in image optimization

  • Minimize the number of components on a single page

  • Test your site with PageSpeed Insights

Quick wins:

  • Convert images to WebP format

  • Remove unused custom fonts

  • Minimize heavy animations on mobile

6. Sitemap & Google Search Console (15 minutes)

What is it? A sitemap lists all your site's pages. Google Search Console is your control panel for search performance.

  • Sitemap is auto-generated at yourdomain.com/sitemap.xml

  • Go to Google Search Console

  • Add your property (domain or URL prefix)

  • Submit your sitemap for faster indexing

  • Set up email notifications for crawl errors

7. Page Exclusion Settings (5 minutes)

What is it? Hiding certain pages (like thank-you pages, admin pages, or draft content) from Google.

How to do it in Framer: Use the "exclude from search" toggle in page settings for:

  • Thank you pages

  • Policy pages (unless required for your business)

  • Test or draft pages

  • Login/admin areas

8. Custom 404 Page (10 minutes)

What is it? A helpful page users see when they visit a broken or non-existent URL on your site.

  • Create a custom 404 page with your branding

  • Include navigation back to main sections

  • Add a search box if possible

  • Keep the tone friendly and helpful

Content Optimization

9. Image ALT Text (5 minutes per page)

What is it? Short descriptions of your images for screen readers and SEO.

  • Edit the "ALT" or "description" field when adding images

  • Be descriptive but concise (125 characters or less)

  • Include keywords naturally when relevant

  • Don't start with "Image of" or "Picture of"

Examples:

  • Bad: "image1.jpg" or "IMG_4821"

  • Good: "Modern minimalist website homepage on laptop screen"

  • Better: "Framer web design portfolio showing e-commerce site on MacBook"

10. Internal Linking Strategy (15 minutes)

What is it? Strategic links between your own pages to help users navigate and help Google understand your site structure.

  • Link from high-authority pages (like homepage) to important service pages

  • Use descriptive anchor text instead of "click here"

  • Create topic clusters linking related content

  • Add contextual links within blog posts and service descriptions

Best practices:

  • Link to 2-4 internal pages per page

  • Use varied anchor text for the same destination

  • Link both ways between related pages

11. Schema Markup & Structured Data (20 minutes per type)

What is it? Special code (JSON-LD) that helps Google understand your business, services, FAQs, and more.

How to do it in Framer: Use Framer's Custom Code section (in site settings) to add JSON-LD to your pages. For detailed implementation guidance, check out Framer's official structured data guide.

Essential Schema Types:

LocalBusiness Schema (Homepage):

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "image": "https://yoursite.com/logo.jpg",
  "description": "Brief business description",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "postalCode": "80202"
  },
  "telephone": "+1-303-555-0123",
  "url": "https://yoursite.com",
  "priceRange": "$$"
}

Service Schema (Service Pages):

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Web Design Services",
  "description": "Custom website design and development",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Your Business Name"
  },
  "serviceType": "Web Design"
}

Which types to use:

  • FAQPage: Pages with FAQs (ensure FAQs are visible on page load)

  • LocalBusiness: Homepage/contact page

  • Organization: Homepage or about page

  • Service: Individual service pages

  • Article: Blog posts

  • Review: Customer testimonials

How to test:

  • Google Rich Results Test

  • Schema Markup Validator

12. Content Quality & Uniqueness (ongoing)

What is it: Creating valuable, original content for every page that serves your audience's needs.

  • Write unique content for every page (no copy/paste)

  • Aim for 300+ words on service pages, 1000+ for blog posts

  • Answer common customer questions

  • Include location-specific information for local businesses

  • Update content regularly

Content ideas:

  • FAQ sections

  • Process explanations

  • Case studies and portfolios

  • Local area information

  • Industry insights and tips

Marketing & Analytics

13. OG Image & Social Sharing (10 minutes)

What is it? Your site's preview image and information when shared on social media or messaging apps.

  • Set OG image in site/page settings

  • Use clean, branded images (1200x630px ideal)

  • Include your logo and key message

  • Test how it looks with Facebook's Sharing Debugger

14. Google Business Profile (GBP) (20 minutes)

What is it? A free business listing on Google Maps and Search that's crucial for local SEO.

  • Go to Google Business Profile

  • Add your business information

  • Verify your business (phone, postcard, or email)

  • Add photos, hours, and services

  • Link to your website

  • Encourage customer reviews

Optimization tips:

  • Post regular updates and offers

  • Respond to all reviews (positive and negative)

  • Add relevant business categories

  • Include local keywords in your description

15. Google Analytics Setup (15 minutes)

What is it? Tool for tracking how people find and use your site.

  • Create a Google Analytics 4 account

  • Get your tracking code

  • Add it via Framer's custom code section (head tag)

  • Set up conversion goals (contact form submissions, etc.)

Key metrics to monitor:

  • Organic search traffic

  • Page load times

  • Bounce rate

  • Conversion rates

  • Top performing pages

Launch Day Checklist

Before going live, verify

  • Technical:☑️ All pages have unique meta titles and descriptions
  • ☑️ URLs are clean and logical
  • ☑️ Images have ALT text
  • ☑️ Site loads quickly on mobile and desktop
  • ☑️ No broken internal links
  • Content:☑️ Each page has unique, valuable content
  • ☑️ Headers are properly structured (H1, H2, H3)
  • ☑️ Contact information is consistent across all pages
  • ☑️ Schema markup is implemented and tested
  • Setup:☑️ Google Search Console is configured

☑️ Google Analytics is tracking

☑️ Google Business Profile is claimed and optimized

☑️ Social media OG images display correctly

Common Mistakes to Avoid

Don't

  • Copy/paste the same content across multiple pages
  • Stuff keywords unnaturally into content
  • Ignore mobile optimization
  • Forget to set up 301 redirects when changing URLs
  • Skip local SEO if you're a local business
  • Do:
  • Write for humans first, optimize for search engines second
  • Monitor your site's performance regularly
  • Keep content fresh and updated
  • Build relationships for natural backlinks
  • Be patient, SEO results take 3-6 months

Tools & Resources

Free SEO Tools

  • Google Search Console (essential)
  • Google Analytics (traffic tracking)
  • Google Page
  • Speed Insights (speed testing)
  • Google Rich Results Test (schema validation)
  • Ubersuggest (keyword research)
  • Framer-Specific Resources:
  • Framer SEO Documentation
  • Framer Community Forum
  • Custom Code Examples Library

Next Steps

  • Week 1: Complete technical setup and basic optimization

  • Week 2-4: Create and optimize content for each page

  • Month 2: Monitor performance and make adjustments

  • Month 3+: Focus on content creation and link building

Ready to launch? Work through each section systematically, and don't try to do everything at once. Start with the technical foundation, then build up your content and marketing efforts.

Questions or stuck on a step? The Framer community and SEO forums are great resources for troubleshooting specific issues. You can also contact us directly for personalized help with your Framer SEO setup. Remember, SEO is a marathon, not a sprint, consistent effort over time yields the best results.

Want more detailed walkthroughs? Bookmark this guide, we're continuously adding in-depth tutorials for each section. Drop a comment below if there's a specific topic you'd like us to cover next!